Portfolio

About Me

I am a results-driven marketing professional with experience in driving business growth, developing digital marketing strategies, and executing high-impact campaigns. My expertise spans across content creation, digital strategy, SEO, social media management, and brand development. I specialize in crafting tailored marketing solutions for clients in diverse industries, from luxury travel to retail, ensuring measurable results and long-lasting impact.

I thrive in creating customized marketing strategies that blend creativity with data-driven insights to achieve brand growth, customer engagement, and ROI. With a hands-on approach, I develop content that speaks to audiences while strategically growing online presence across digital platforms.

Case Studies

Case Study 1: Digital Marketing for Coaching Brand Launch

Client/Project Overview:

Unbreakable Survivors’ goal was to position itself as a leader in the relationship space and establish a brand. Our work together was intended to establish a marketing plan, which included branding, which we followed up with hourly work to establish products, their pricing, and their promotion by establishing and updating social media profiles, setting up a podcast, and publishing a website intended to start increasing brand awareness and drive e-commerce sales if continued.

Objective:

To build a comprehensive digital marketing strategy for the new brand launch, to grow brand awarenes and lead to online sales.

Your Role:

• Marketing Planner and Strategiest: Developed and executed the brand stategy from ideation to implementation, overseeing the set-up of all digital channels.
• Product Development: Collaborated with owner to come up with different programs she could sell to her listeners.
• Cross-Functional Collaboration: Worked closely with the owner to produce personal brand, visual assets, landing pages, podcast episode, and social content.

Strategy:

• Target Audience Research: Conducted a deep dive into the relationship and coaching market, identifying key buyer perspectives for the packages provided.
• Multi-Channel Campaign: Developed a content strategy across podcast, social media, and website using keyword research, on-page SEO, and a form to collect email subscribers to engage potential customers at every stage of their buying journey.
• Landing Page & Conversion Optimization: Designed landing pages for main products, optimized for SEO and UX, to connect with ideal customers.

Execution:

• Put together a personal branding guide and found a photographer in client’s area to help client get stunning professional photos.
• Updated logo and established brand story language for website.
• Designed a PDF freebie that could be used in exchange for an email capture.
• Social Media Campaigns: Established branding across Instagram, Facebook, and TikTok.
• Podcast: Established podcast icon, description, and collaborated with owner on first episode content, intro, outro, and description.
• Website: Established a website with pages for the main products we created together.

Tools Used:

• Zoom: Meetings since we worked remotely
• Asana: Project Management, Collaborating, and File Sharing
• Microsoft Word: Podcast content and other written materials
• Adobe Illustrator: Logo Editing
• Adobe Audition: Podcast Editing
• Adobe Photoshop: Graphic Design and Images for Social Media Profiles
• Canva: PDF Freebie
• WordPress: Website
• Spotify: Podcast Publishing

Personal Branding Before

Since my client was largely creating a personal brand, I offered to help with color palette, clothing, and style suggestions for my client to utilize while being photographed and speaking in front of a camera or audience.

Instead of autumn colors, I suggested spring, which seemed to go nicely with my client’s skin tone and color palette. I also suggested cuts of clothing based on suspected kibbe type, which also seemed to work in the final photo.

I researched a photographer in my client’s area, who had a great portfolio of portraits that featured well-lit subjects and dramatic dimensionality, which I thought would go well with the subject matter and my client’s brand.

Personal Branding After

Logo Before

The original Adobe Illustrator file was filled with many layers that didn’t need to be there, so I first cleaned things up in the provided postmark logo.

Next, I changed the colors to engage the logo into the brand archetype and storytelling. Purple is a color known for its association with domestic violence, so I knew I wanted to use that on the moon as a sort of protection and also include it for the word UNBREAKABLE. Teal is a strong color and so I wanted to show strength by utilizing this color in the hair of the survivor depicted in the logo and emphasize that connection by putting the SURVIVORS word in the same color.

I knew it would be important for my client to have logo options, so after I updated the colors for the primary logo, I created a postmark and secondary logo using the same colors and created a black and white version for each as well.

Logo After

Podcast Image, Name, and First Episode

I put together the music for this podcast on Adobe Audition using sound cllips that were in a similar key to a song the client really enjoyed. The idea was to create an empowering, motivational, and upbeat background music that would do well to introduce the episode and uplifting vibe of the brand archetype: Jester.

The client recorded vocals at home, and then I edited the podcast together with the intro and outro that were intended to on every episode.

For the content of the episode, the client first wrote the content in Microsoft Word and recorded it. Because it was short and lacked a conversational tone, I updated the language and the client read it word for word to create the epiosde posted here.

Branded Intro Using Brand Archetype: Jester

Welcome to The Unbreakable Survivors Podcast with Tanya Joy: A Safe Space for Abuse Survivors

Helping our listeners: See Danger✔️ Get Support✔️ Find Joy✔️

In this podcast, we explore all kinds of abuse, interview survivors, and hear their stories.

Survivors of domestic abuse are often unbelieved, unsupported, and underserved.

But we are different.

In this space, all survivors and advocates are welcome, and we look forward to connecting with you, sharing our stories, and finding joy together.

Podcast Review

Results:

• 5-Star review on Apple Podcast.
• Social media accounts established and engaged with.
• Personal Brand images, logo adjustments, and other marketing planning elements were a success and are still in use today.
• Ultimately, the client realized that she wanted to focus on speaking and a low-cost membership and have less promotional tools, so she deleted the website and the podcast we established and is now using the website they were going to just use for speaking opportunities to promote speaking and a low-cost coaching program.

Resume